People search for and buy new music during the holidays. They also create and enjoy holiday-themed playlists on streaming platforms such as Spotify. They also spend gift cards and buy musical presents for their loved ones. This is the best opportunity for you as a musician to get seen, heard, and purchased. So, here are the suggested ways to make more money from your music.
1. Go Full-Distribution
You can go full-distribution to your music worldwide today. When your fans cannot find your music, they cannot buy it. So, it is highly advisable to add your music to playlists, and you share it from their platform of choice. This way can make it easy for them and won’t miss your music out on streams and sales.
This is what the SEO Agency in Singapore called Proximacy do. They use SEM (Search Engine Marketing) methods like Google’s Pay-Per-Click and/or social media marketing through Facebook or Instagram to keep their followers and customers updated of their services. They always ensure you’ll experience high return-in-investments.
2. Email Your Fans
It is not bad to do social media. But nothing compares to or substitutes for an email newsletter. This is certainly delivered straight to the inboxes of your most loyal fans. You must first learn how to create this that will drive more engagement with your fans and boost your sales.
Proximacy does this email newsletter as well. They also suggest gift ideas if they’ll ask their fans and followers to add their website links to their seasonal playlist. They also share, for example, a Christmas greeting video to just say thanks to their loyal clients. They even write you a perspective that will identify suitable online channels across the different channels and strategize for positive ROI (return on investment.
3. Look For Holiday Gigs in Non-Traditional Venues
You can also look for holiday gigs in non-traditional venues. There are many concert opportunities during holidays since people are out and about. Having a little music in an unusual place can create a festive surprise for them even though you aren’t the one playing your holiday music exclusively.
Proximacy investigated and suggested these non-traditional venues such as malls, shopping centers, gift shops, tree-lighting ceremonies, movie theaters, community events, airports, city square, and office parties. They secure their company’s website address, show off their stunning sites, and know that they’re putting their best foot forward. They also allow their fans and customers the chance to design a streamlined user experience.
You must understand that things are going crazy around the holidays. It is not implicated that you need to do everything written on this list. You can address even a few of these items to help you increase your music sales towards the end of 2018.